This is an example customer lifecycle definition with
ETL process entry points
and a simple conversation plan infinitely looped for the demonstration purposes.
The actual process can be of any complexity, contain nested sub-processes, invoke
other processes by starting or signaling them, call external services or publish
services to be called externally.
This is a BPMN-style editor for a
Sborex system entity.
Click an element to see the options for drawing and editing the diagram; then you may
select the gears 
to see the element's attributes.
Press Views, Beans or Resources buttons to see the diagram entity level attributes.
BPMN diagram button downloads a definition XML file; SVG image button generates a vector image.
See the small Sborex tutorial for details.
The
vertical workflow style
is another way of designing the same entity.